Premium alcohol brands are continuing to gather pace in the face of a mounting global cost of living crisis, new analysis suggests, with aspirational drinking still very much on top form.
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Premium drinks company 31 Dover has changed its trading name to SPIRIT.ED.
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Paragon Brands has upped its projections for revenue and profit to “a target of £15m” within three years following a major investment by Maison Villevert.
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While big parties and large gatherings may be off the menu, premium drinks sales are still expected to grow this Christmas thanks to the rise and rise of online channels.
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